Between Scenes and Strategies
I was born in the countryside of Minas Gerais and raised in São Paulo, where I was exposed to different realities from a young age. I moved to Rio de Janeiro to study Social Communication with an emphasis in Advertising and Public Relations at the Federal University of Rio de Janeiro (UFRJ), where I graduated with honors.
I started as a ballet dancer at Cisne Negro for 13 years, which eventually led me to acting. I was one of the lead roles in Malhação – Vidas Brasileiras (nominated for the iEmmy Kids), and took part in other productions like Rock Story, Haja Coração, Os Outros and Filhos da Pátria. I graduated with honors in Directing and Acting at Célia Helena Theater School and have always been passionate about storytelling in all its forms.
My love for stories naturally evolved into a desire to understand people. That led me to behavior research and strategy. I became a content producer at Multishow (Globosat) and later worked in various advertising roles. I wrote my thesis on empowerment in beauty advertising, which was published in a book. I’ve directed documentaries, fashion films, and branded content. I've been a social media strategist, worked with creators, and led campaigns for brands like Unilever, Chevrolet, Converse, Época Cosméticos, and Ocean Spray.
In 2022, I moved to Jericoacoara (Ceará) to become Marketing Manager for a collection of boutique hotels. There, I deepened my experience in content and strategy focused on revenue. Today, I work remotely as a Creative Strategist at a tech company and continue creating content and consulting for brands.
I believe my career is a 360° journey — behind and in front of the camera, from the stage to the briefing room. I’m always looking to connect creativity and impact, art and data, emotion and performance.